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Understanding your reports

The GoodMetrics dashboard is organized into focused sections that help you understand your website traffic and performance. Each section provides a different perspective on your data.

Home​

The Home report provides a quick overview of your website's performance. It displays key metrics like visitors, pageviews, and top traffic sources — giving you a snapshot of how your site is doing at a glance.

Realtime​

The Realtime report shows visitors currently active on your site — specifically, anyone who has been active within the last minute.

Unlike other reports that show historical data, Realtime updates automatically every 5 seconds. You'll see:

  • Live visitor count with device breakdown
  • Active visitors per minute chart
  • Active pages, referrers, and locations showing what current visitors are doing

Realtime is useful for monitoring the immediate impact of a campaign launch, social post, or other event.

Audience​

Audience reports help you understand who your visitors are.

  • Country, Region, City: Geographic breakdowns of where visitors are located
  • Browser, Operating System, Device: Technology breakdowns showing how visitors access your site
  • Language: The browser language settings of your visitors
  • New vs. Returning: Whether visitors have been to your site before

Acquisition​

Acquisition reports show how visitors find your site.

  • Referrers: Which websites are sending you traffic
  • Direct: Traffic with no referrer detected — including typed URLs, bookmarks, and links from emails
  • UTM Source/Medium, Campaign, Content, Term: Traffic from campaigns tagged with UTM parameters

You'll also see "Initial" versions of these reports (Initial Referrers, Initial UTM Source/Medium). These show the first-ever source for each visitor, useful for understanding which channels bring new visitors. See Attribution models for more details.

Pages​

Pages reports show how visitors interact with your content.

  • All Pages: Every page on your site with pageviews and engagement metrics
  • Landing Pages: Where visitors entered your site during their most recent visit
  • Initial Landing Pages: The first page a visitor ever saw on your site
  • Exit Pages: Where visitors leave your site

Events​

Events reports track custom interactions you've defined, like button clicks, form submissions, or purchases.

  • Total Events: Event completions and values across all your tracked events
  • Breakdowns by referrer, location, device, and UTM parameters: See which sources drive the most valuable actions

For setup instructions, see Creating custom events.