Learn how to navigate and use the different report sections in GoodMetrics.
The GoodMetrics dashboard is organized into focused sections that help you understand your website traffic and performance. Each section provides a different perspective on your data.
The Home report provides a quick overview of your website’s performance. It displays key metrics like visitors, pageviews, and top traffic sources — giving you a snapshot of how your site is doing at a glance.
Realtime
Section titled “Realtime”The Realtime report shows visitors currently active on your site — specifically, anyone who has been active within the last minute.
Unlike other reports that show historical data, Realtime updates automatically every 5 seconds. You’ll see:
- Live visitor count with device breakdown
- Active visitors per minute chart
- Active pages, referrers, and locations showing what current visitors are doing
Realtime is useful for monitoring the immediate impact of a campaign launch, social post, or other event.
Audience
Section titled “Audience”Audience reports help you understand who your visitors are.
- Country, Region, City: Geographic breakdowns of where visitors are located
- Browser, Operating System, Device: Technology breakdowns showing how visitors access your site
- Language: The browser language settings of your visitors
- New vs. Returning: Whether visitors have been to your site before
Acquisition
Section titled “Acquisition”Acquisition reports show how visitors find your site.
- Referrers: Which websites are sending you traffic
- Direct: Traffic with no referrer detected — including typed URLs, bookmarks, and links from emails
- UTM Source/Medium, Campaign, Content, Term: Traffic from campaigns tagged with UTM parameters
You’ll also see “Initial” versions of these reports (Initial Referrers, Initial UTM Source/Medium). These show the first-ever source for each visitor, useful for understanding which channels bring new visitors. See Attribution models for more details.
Pages reports show how visitors interact with your content.
- All Pages: Every page on your site with pageviews and engagement metrics
- Landing Pages: Where visitors entered your site during their most recent visit
- Initial Landing Pages: The first page a visitor ever saw on your site
- Exit Pages: Where visitors leave your site
Events
Section titled “Events”Events reports track custom interactions you’ve defined, like button clicks, form submissions, or purchases.
- Total Events: Event completions and values across all your tracked events
- Breakdowns by referrer, location, device, and UTM parameters: See which sources drive the most valuable actions
For setup instructions, see Creating custom events.