Tracking event values

You can pass a numeric value with any custom event to track things like revenue, lead worth, or customer lifetime value.

Syntax

gmTrackEvent('event_name', { value: 5000 });

The value field accepts integers only. Use cents to represent monetary values — for example, 5000 represents $50.00.

Example use cases

Tracking purchases

Track the revenue from each sale by passing the order total as the event value:

gmTrackEvent('Purchase', { value: 7999 });

This tracks a purchase worth $79.99.

Tracking lead values

Assign a known value to high-intent actions. For example, if a consulting inquiry is worth an average of $500:

gmTrackEvent('Consulting Inquiry', { value: 50000 });

Tracking customer lifetime value

Track the value of a new signup based on your average customer LTV. For example, if a new subscriber is worth $120:

gmTrackEvent('New Subscriber', { value: 12000 });

Notes

• The value field must be an integer. Decimal values are not supported.
• Use cents for monetary values (e.g., 5000 = $50.00, 99 = $0.99).
• You can view event values in your GoodMetrics dashboard alongside event counts.