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How do ad blockers affect my data?

Learn how ad blockers can affect analytics data and how GoodMetrics minimizes data loss while maintaining privacy-friendly tracking.

Most ad blockers are designed to block invasive tracking scripts from tools like Google Analytics, Meta Pixel, and other ad networks.

Even though GoodMetrics is built to be privacy-friendly and doesn’t use cookies or personal data, some ad blockers may block our script as well.

In practice, you’ll still see more complete data than GA4. But since ad blockers can prevent our script from loading entirely, a small portion of traffic may go untracked.